LEAD by Room 12

An apartment that doesn’t follow trends. It sets them. LEAD is for those who walk into a room and shift the energy. Two commanding bedrooms, two sophisticated bathrooms, and a guest bathroom complete the space designed for leaders – in business, in style, in life. Clarity. Control. Charisma. This is where the next chapter begins. The space Luxury Design Building with Hotel-like Services in the Heart of Bucharest Room12 is a groundbreaking Concept House that combines fully serviced luxury residential suites with world-class hospitality, offering both short- and long-term rental options. Aiming to provide an unparalleled living experience, Room12 caters to your every need with a suite of top-tier services, making it your ideal home away from home. Located in one of the most exclusive neighborhoods of Bucharest, the property blends elegant design with a refined atmosphere, ensuring a comfortable and private stay. With a range of amenities including a private gym, sauna, lounge, and even a penthouse event space, Room12 redefines luxury living. Whether you’re here for business or leisure, our team is available around the clock to offer personalized concierge and assistant services to ensure your comfort. Designed by Corina Olaru, Room12 is not just a building but a lifestyle concept. Inspired by her world travels, Corina has created a seamless bridge between traditional residential buildings and luxury hotel offerings, bringing a unique approach to modern living. Room12 attracts a select community of high-profile individuals, business leaders, entrepreneurs, and creatives who value luxury, exclusivity, and quality. This exclusive environment fosters networking, collaboration, and meaningful connections, making Room12 more than just a place to stay. Our guests enjoy the opportunity to engage with like-minded individuals and experience life from a unique, elevated perspective. SERVICES & AMENITIES • Concierge services for restaurant reservations, business center access, daily assistance, and more • Weekly housekeeping, including professional dry cleaning of sheets, towels, and bathrobes • A curated selection of wine and champagne available at the private self-checkout store, with a focus on French expertise • Private sports facilities with on-demand trainers, a top-of-the-line sauna, and a fully equipped gym • High-speed internet and smart TV in common areas, with access to Concierge offices • Secure parking with dedicated spots and 24/7 security services, including CCTV surveillance Guests can also enjoy the intimate lounge for private meetings or business discussions, offering a high-speed internet connection and direct access to the Concierge office. For those seeking relaxation, the building also includes a sauna and fitness center with dedicated changing rooms and towels. BEDROOMS & BATHROOMS • Master Bedroom: King-size bed, premium cotton-silk linens, en-suite bathroom with bathtub & shower • Bathrooms: 2 total, including guest bathroom with walk-in shower • Office Space: Separate study area with cozy couch, designer chair, and generous closet storage All bathrooms are equipped with soft towels, designer bathrobes, and high-end cosmetics. THIS APARTMENT The apartment in which you will be staying – LEAD – is inspired by the richness of vintage design and the boldness of contemporary leadership. Suite LEAD is a space that celebrates individuality, clarity, and charisma — a reflection of the qualities required to lead in today’s world. In the living area, warm autumn tones — burnt orange, cream, and chestnut — envelop vintage furniture pieces that tell stories of their time. The robust leather armchairs, classic coffee tables, and New York courtyard print set a masculine, grounded tone, while the orange accent sofa adds vitality and contrast. The open-plan kitchen exudes serenity, with cream tones and Japanese rattan cupboards that blend function with timeless form. It flows effortlessly into the dining area, where vintage and modern elements coexist. The master bedroom shifts the atmosphere — embracing feminine energy with fluid wallpaper lines, a berry-toned palette, and a yellow crushed-velvet bedframe. The bespoke headboard is framed in white and slate yellow stone, softly highlighted by curved wooden side tables. In the master bathroom, the narrative pivots again — black metal hanging lamps and industrial accents reintroduce a masculine strength, balancing the suite’s energies. The overall effect is both introspective and empowering. You are staying in a place where you can take the LEAD — with wisdom, attitude, and vision. The suite also includes the following specifications: • Suite Size: 115.1 sqm, Terrace: 7.6 sqm • Bedroom: 1 (Master with king-size bed and artistic headboard) • Bathrooms: 2 (en-suite with bathtub & shower + guest bathroom) • Living Area: Open-plan layout with 55-inch flat-screen TV and integrated sound system • Kitchen: Fully equipped with designer cutlery and hand-blown LEHMANN wine glasses • Dining Area: Vintage-influenced, with custom details • Office Space: Separate room with lounge couch, storage, and work area • Balcony: Heated outdoor space with furniture for comfort and calm RENTAL PACKAGE FEATURES • Room12 service application • Weekly housekeeping and professional linen care • 24/7 CCTV and secure surveillance • Private parking and bicycle storage • Concierge and Personal Assistant services • Lounge & community Terrace • Fitness Center & Sauna • Business-ready amenities and meeting spaces Experience life from a different perspective Room12 isn’t just a place to stay — it’s a space designed for those who lead with integrity, curiosity, and purpose. Suite LEAD is your home base for inspired living — grounded in character, layered with history, and built for bold futures.